It is a sad commentary of our times when old favorite Mom and Pop establishments begin to disappear only to be replaced with a giant impersonal super something or other, or a very impersonal non-human website.

Recent closures of Phil’s Gold and Diamonds last year and the announcement of the soon to be closed Kakesako Bothers Jewelry store mark this disheartening trend in the local jewelry industry.

A Unique Distinction
Long running Mom and Pop establishments have the unique distinction of having a real personal touch as do most of these old style neighborhood stores. Most of these businesses have over the years developed a loyal following that have become more a friend than just a customer. There is that feeling of a friend helping a friend in an area where you may not have much expertise. A level of trust develops from being able to see someone face to face. A greater appreciation is created as a mutual benefit relationship grows. It is this warm human interaction that is satisfying in so many different ways.

It’s Mission
These businesses are based on a solid tradition of service to the customer, helping and making them happy is a prime purpose. Treating you as a friend or part of the family is a true a local style expression of service with a smile. Happy customers are a must.

Consumer Benefits
Remember when you were panicking because you almost forgot your anniversary and were helped and saved by an understanding salesperson in one of these stores. Or they will remember the different things that your wife likes and helped you get that perfect birthday gift. They might have even helped with providing great ideas on how one could propose to make a most memorable engagement experience. What a wonderful way to start a life together! These are experiences that many will not have as more and more of these stores close.

We are losing is not just a place that we would have gone to buy jewelry for those special occasions, engagements, anniversaries, birthdays, graduations, and other special events, but a place where we feel comfortable, where we could have gotten sound advice. There is that trust that over the years have developed into a friendship that may have felt becoming more like a family. As family these places need your support. Help nurture these fine businesses that are still around, appreciate and help keep this wonderful local tradition alive.