Many of you may have heard or seen these hearts and arrow images that
are evident in some diamonds. There are several branded diamond
companies, Hearts on Fire, Hearts and Arrow and EightStar. If these
diamonds from these companies with the hearts and arrow images are ideal
cut diamonds they will be brilliant and beautiful. These symbols of
romantic imagery make them marketable in a unique way. It is subtly
implied that the presence of these images will guarantee that the
diamond will the most brilliant and have the most sparkle.
Symmetry not Brilliance
In truth, these images do not represent the amount of
brilliance or sparkle that would be displayed by the diamond. These
images of hearts and arrows are a measure of its symmetry. If a diamond
is cut with very good symmetry and the pavillion facets are made just
long enough, these hearts and arrow images will automatically appear.
This diamond may be a very brilliant and beautiful stone but not because
of the images, it will be brilliant because is an ideal cut diamond with
the right angles and proportions that allows the light to return to the
viewers eye. The symmetry will help the optical symmetry and the optical
contrast in an ideal cut and improve the scintillation of the diamond.
An ideal cut diamond may not produce these images but can still have the
maximum brilliance and sparkle.
Brilliance is Determined by Proportions
Brilliance in a diamond is actually determined by the proper
angles and proportion of the crown and pavillion facets, the table,
girdle and culet. If cut properly all the light that enters through the
top of the diamond will be reflected back to your eye and you will see
maximum brilliance and sparkle.
The following diagrams will help to explain the return of light and
therefore its brilliance. In the ideal cut all the light entering the
diamond is reflected back. If, as the deep and shallow cut diamonds
portray most of the light entering the diamond is leaked through the
sides and bottom of the diamond. These two diamonds will not have much
brilliance or sparkle.

The Diamond Photoscope - A Way to Assess Brilliance and More
There is a way to actually to visually assess the amount of light return
from any particular diamond, regardless of shape or size. Look at the
image of the ideal cut diamond, what you see is that the diamond is
turned into a mirror, all the light is returned. Imagine then if a green
colored light shined on the diamond, as an ideal cut diamond that color
will then be seen returning from that diamond. Now, imagine the deep or
shallow cut diamond with that same colored light shining on it. Most of
the light is leaked and what is then visible would be the red background
light.
These are images from the Diamond Photoscope which is able to assess;
light loss, brilliance, dispersion, optical symmetry and scintillation.
Any loose diamond can be visually assessed for its brilliance or lack of
it, regardless of diamond shape.

Click to Enlarge!
If you want a beautiful diamond that has the most brilliance and
sparkle you want a diamond that is well cut proportionally. The hearts
and arrow images do not, by themselves, define its brilliance. Having
these romantic images built into your diamond is an added bonus,
especially if your diamond is an ideal cut one, and one that exhibits
maximum brilliance and sparkle.